The rest.
Advanced product, advanced
campaign.
Smart people, those Bosch
engineers.
It would be hard to be
creative on a daily basis. Oh wait.
Launch included digital ads that drove consumers to a microsite.
There was a microsite for the trade, too (architects, designers and builders).
Online video. “Design”
Online video. “Quiet”
Radio. “Inventor”
Retail doesn’t have to
boring.
You can brand and sell at
the same time.
An interactive dinosaur
game.
Kids in danger? Fun!
Kyocera digital cameras launch included a website that also promoted their Contax camera brand.
Selling a small, fast
camera.
A camera with a high cool
factor.
TV/Online video. Never miss
the shot.
Christmas radio. “Blank
Paper”
Christmas the next year.
“Toaster”
Bus board.
Work for Olympus cameras brought the experience to many media.
Any successful ad has to
touch an emotion. One of my favorite taglines.
Poster: Our personalities
have more dimension. It makes sense that our gear should, too.
Poster: Not every man is
made to last. Unlike your G-Line gear.
Poster: The road won’t go
easy on you just because you’re a woman.
Successful test launch for Auction.com to B2B (real estate agents) and B2C audiences in the San Diego market to expand business beyond brokers.
TV/Online video. Your home
sells while you go about your day.
TV/Online video. Your home
sells while you go about your morning routine.
TV/Online video. Your home
sells while you go, girl.
Campaign launching Auction.com’s luxury home division targeted both B2B (real estate agents and brokers) and B2C.
Outdoor. Life creates new
car buyers.
Outdoor. True. Oh so true.
Online video. I still feel
bad for laughing.
North American launch for Siemens home appliances included microsites for each product.
Microsites with personality.
Introduction with a smile.
Siemens was not afraid to show its personality.
Even the POP had attitude.
TV. An oldie but goodie.
TV. Oldie but goodie part
two.
The companion print.
Olympus Stylus trade show
launch video. Warning: it’s about three minutes long.
Local health network
outdoor.
Radio: The downside of heavy
traffic. “Honeydew Melons”
Radio: The upside of heavy
traffic. “Pimento Loaf”
Radio. A ninja that got
attention.
A noble profession.
Communicated accordingly.
The most powerful statement
you can make is the truth.
Radio. Eddie Deezen and I
thank you for listening.